As we close the chapter on 2025, we look back not at a year of change, but a year of validation.
At Root Agency, strategic consulting has never been an “add-on”; it is our DNA. We have always believed that sustainable growth comes from digging deep into the “root” of the problem. In 2025, we proved that this philosophy works universally—whether applied to dynamic local startups or disciplined international corporations.
Here is how Root Agency made its mark this year:
The Strategic Backbone for Vietnam’s SMEs
For Small and Medium Enterprises (SMEs) in Vietnam, 2025 was a year of fierce competition. They didn’t need more tools; they needed a roadmap.
Staying true to our core, Root Agency refused to be just another execution vendor. We solidified our position as a Strategic Consultant first, and an implementer second.
- Data-Driven Strategy: We helped SMEs move away from “gut-feeling” marketing to precise, data-backed roadmaps tailored to their specific resources.
- Holistic Execution: By aligning Branding with Performance Marketing, we ensured that every dollar spent contributed to long-term brand equity, not just short-term spikes.
Breaking New Ground: The Trusted Partner for Japanese Enterprises
The most significant breakthrough of 2025 was our successful expansion into a challenging niche: Japanese enterprises investing in Vietnam.
Winning the trust of Japanese clients requires more than just marketing skills; it demands an unwavering commitment to quality, transparency, and detail. Root Agency successfully bridged the gap:
- Cultural Localization: We utilized our strategic depth to translate Japanese business values into messages that resonate with the Vietnamese consumer, without losing the brand’s original essence.
- High-Standard Delivery: We met the rigorous standards of our Japanese partners, proving that a Vietnamese agency can deliver world-class strategic planning and execution.
Looking Ahead to 2026
The achievements of 2025 have set a strong foundation for the future. As we move into 2026, Root Agency as a member of VNIS Group remains committed to our “Root” philosophy. Whether you are a local SME aiming for a breakthrough or an international firm settling into the Vietnamese market, we are here to ensure your growth is deep, stable, and sustainable.
Visit https://rootagency.vn/ for more details.
VNIS Group 